Western Union Latin America



“The best way to have good ideas is having to have lots of ideas and throw away the bad ones”.
Dr. Linus Pauling, winner of the Nobel Prizes of Chem in 1954 and of Peace in 1962.

Invited to work on an innovation project for Western Union, a US financial services giant, and present in more than 200 countries, we interviewed technology and financial services experts on the market, went to the field, studied people’s relation with money and the institutions, we also detect opportunities for creating new offers to the company.

Using Human-Centric Design and co-creation tools, we set up a multidisciplinary team to work together with people from all walks of Western Union to come up with good and bad ideas and follow Dr. Pauling’s maxim.



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